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Behind the Scenes of a Location Shoot Shake-Up
Behind the scenes of a location shoot, things don’t always go exactly to plan. And in this case our plan actually disappeared altogether....


The September Reset: Why Brands (and People) Should Treat September as the New January
January might get the headlines, but it’s a pretty miserable month to make big changes. We’re exhausted, wallets are tight and most of us...


How the Edinburgh Fringe Made Me (and Almost Broke Me Too)
Ask anyone who’s done a full run at the Edinburgh Fringe and they’ll probably tell you it was one of the best and most exhausting...


The Creative Advantage: Embedding Design Thinking Into Commercial Strategy
In my design career, I’ve worked with some iconic brands – from start-ups to household names – and seen firsthand how creativity can...


Design Trends 2025: What Every Lifestyle Brand Should Know
As 2025 approaches, lifestyle brands face an exciting yet complex design landscape. From tech-driven innovations to a renewed focus on...


Bringing Christmas to the High Street: A Designer’s Take on Festive Branding
There’s something uniquely special about the high street at Christmas - the glow of twinkling lights, the bustle of last-minute shoppers,...
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