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WORK

Mindful Chef

MINDFUL CHEF

Richard is the Head of Creative & Brand at Mindful Chef, the UK’s highest-rated recipe box.

CAMPAIGN

Seasonal campaigns, brand storytelling and new concept launches are where creativity is fully utilised to deliver cohesive campaigns across a wide array of media. From development to delivery, these are brought to life by the team of in-house photographers, videographers and designers.

Mindful Chef Christmas Campaign
Mindful Chef Recipe Box on Doorstep
Mindful Chef Recipe Box
Mindful Chef Ready Meal

PACKAGING

The Recipe Box experience and the growing Ready To Go offering, Richard has worked to evolve their existing ranges and launch several new concepts for the brand. The creative has seen a successful launch of their chilled meals into Waitrose stores and development of their popular smoothie category.

ONLINE

Working closely with departments across the wider business to creatively innovate their online creative, from their e-mail strategy to development of their website and product listing pages.

Mindful Chef Recipe Box Gift
Ben Fogle for Mindful Chef
Ella Mills for Mindful Chef

PARTNERSHIP & AMBASSADOR

Developing multi-channel content that incorporates personalities, brands and producers such as Ben Fogle, deliciously ella and Stourgardens. Richard works with the team to create original concepts, run shoots and produce innovative and commercial creative.

Pret A Manger

PRET A MANGER

Richard worked internationally for Pret A Manger in all areas of design.

Pret A Manger Chilly's Bottle - Richard Brownlie-Marshall
Pret A Manger Christmas Cup - Richard Brownlie-Marshall

PACKAGING

From completely new product lines, one-off items and updating the current estate – Pret’s packaging is constantly evolving. Design helps to showcase the handmade natural goodness of the product and communicate the story in an engaging way. It can also tie into campaigns, such as Pret's famous Christmas Sandwich.

INTERIOR

Each part of the Pret A Manger interior is carefully considered and helps to tell the story of its beliefs and values with beautiful execution. From Passion Facts incorporating charming ingredient creations, to hand-painted typography lining the walls.

Pret A Manger Shop Interior Design - Richard Brownlie-Marshall

MARKETING

Pret’s in-house creative team produces many of the designs from sketch to store (and online). From initial concept development to art directing photo shoots, artworking the various iterations and producing a print-ready product. The design spans over window vinyls, coffee bags, interior applications and at pret.com.

Pret A Manger Soup Campaign - Richard Brownlie-Marshall

PIONEER

Being a well-established company, innovation has always been a key factor for ensuring its longevity. Recent projects such as Veggie Pret and Good Evenings have pushed the boundaries of creativity, showcasing how the brand can be transformed, while still remaining very true to its values.

Pret A Manger Clock Interior - Richard Brownlie-Marshall
Pret A Manger Hong Kong Tram - Richard Brownlie-Marshall
Tossed

TOSSED

Richard was the Head of Creative at Tossed between 2011 and 2014.  As a growing company, this was a great opportunity to learn about all areas of retail design at a very close level.

INTERIOR

Richard’s very first brief at Tossed was to design their new store in Westfield Stratford, London. The project was carried out from concept sketch to final result; designing bespoke wood-cuts, tiles, lighting and gnomes. This marked a new era in the brands interiors and he went on to design a further 10 stores.

Tossed Westfield Stratford Mall Interior - Richard Brownlie-Marshall
Tossed Westfield Stratford Sketch - Richard Brownlie-Marshall
Tossed Salad Campaign - Richard Brownlie-Marshall

MARKETING

Tossed is not your average healthy eating place, so their marketing had to match this sentiment. While at Tossed, Richard created campaigns that were truly innovative within the sector and found fun and engaging new ways to tell the story of health.

PACKAGING

During his time with the brand, the complete packaging estate was re-designed. Streamlining the messages and creating a cohesive style, which led to an improved customer experience. It also had personality, incorporating a one-liner that added a moment of joy on the shelf or a talking point in the office.

Tossed Cup Packaging - Richard Brownlie-Marshall
Tossed Shop Opening Models - Richard Brownlie-Marshall

BRAND

Richard worked to grow the brand’s presence in the healthy eating sector and create innovative and fresh ways of doing so. Creating a 22-calorie bikini for a store opening, to launching the brand on social media. Richard wrote the weekly newsletter and improved sign-up rates by 789% year on year.

Megan's

MEGAN'S

Megan's Cup Packaging Design - Richard Brownlie-Marshall

The restaurant, Megan’s, opened on Kings Road in 2002 and quickly became an infamous Chelsea hot spot. It has since grown to have locations across London, being a favourite for its brunches, beautiful interiors and, of course, amazing dining experience. Richard has worked with the brand from its first location-  creating their takeaway packaging, prosecco bottles and developing it as it has grown.

SAMA

SAMA

SAMA Wimbledon Concept Design - Richard Brownlie-Marshall
SAMA Wimbledon Interior Design - Richard Brownlie-Marshall

Creating a brand identity and interior for new Southeast Asian food concept, SAMA. Richard defined the brand qualities and transferred them into a complete package of; logo, literature, dining experience and online presence. The outcome was a futuristic interior, infused with traditional elements and food theatre.

SAMA Wimbledon Condiments - Richard Brownlie-Marshall
SAMA Wimbledon Interior Seating - Richard Brownlie-Marshall
Zizzi

ZIZZI

Zizzi Plate Design - Richard Brownlie-Marshall

Creating a limited edition bowl that was to be used in over 120 Zizzi Italian restaurants across the UK.  The brief asked for a design that illustrated 'Stylishly Delicious', and Richard’s concept was selected with the help of artist, Natasha Law.

Hot Pink

HOT PINK

Hot Pink Wimbledon Menu Design - Richard Brownlie-Marshall
Hot Pink Wimbledon Logo Design - Richard Brownlie-Marshall
HotPink Wimbledon Doot Design - Richard Brownlie-Marshall

Creating a complete identity and taking it through to print, packaging and interior for new healthy grill concept, Hot Pink. The concept sourced inspiration from cattle branding, representing quality and tradition in a contemporary way. The iconographic style continues through menu styling and brand application in the restaurant, delivering a fun and fresh look for the healthy grill market.

Candy Kittens

CANDY KITTENS

This design was a quite literal take on the brand, Candy Kittens, and was sold as a limited edition t-shirt. The company, set up by Jamie Laing, has a fun and trendy youth market and this design was to reflect this with an iconic feel.

Candy Kittens T-shirt Design - Richard Brownlie-Marshall
Candy Kittens Logo Design - Richard Brownlie-Marshall

RBM

RBM

The self-titled design brand was launched in 2011 with a range of stain embroidered napkins, since then it's grown to cover products for the home and on the go.

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SNAKE IN THE BRASS

This playful accessory can hold your page in a good read, wrap around an important document or just be displayed in all its splendour. The snake form is created from geometric shapes and lines, giving this naturally smooth creature angles and edges. Precision cut and etched in brass and in the UK.

Deer Telephone Box Bone China Mug - Richard Brownlie-Marshall

ICONIC CERAMICS

The range of bone china ceramics sees a fusion of traditional imagery, which is represented in a very contemporary way. It plays with icons that might be seen as twee, but giving them a much more graphical edge.

Taxi Telephone Box Bone China Mug - Richard Brownlie-Marshall
Telephone Box Bone China Mug - Richard Brownlie-Marshall
Out Damned Spot Napkin Design - Richard Brownlie-Marshall

OUT DAMNED SPOT

A collection of napkins inspired by traditional embroidery, but with very nontraditional subjects of ink, coffee and blood. They turn something that is normally seen as the enemy of a white napkin, into an element of craft and beauty.

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