Richard is the Head of Creative at Mindful Chef, the UK’s highest rated recipe box.
Seasonal campaigns, brand storytelling and new concept launches are where creativity is fully utilised to deliver cohesive campaigns across a wide array of media. From development to delivery, these are brought to life by the team of in-house photographers, videographers and designers.
The Recipe Box experience and the growing Ready To Go offering, Richard has worked to evolve their existing ranges and launch several new concepts for the brand. The creative has seen a successful launch of their chilled meals into Waitrose stores and development of their popular smoothie category.
Working closely with departments across the wider business to creatively innovate their online creative, from their e-mail strategy to development of their website and product listing pages.
PARTNERSHIP & AMBASSADOR
Developing multi-channel content that incorporates personalities, brands and producers such as Ben Fogle, deliciously ella and Stourgardens. Richard works with the team to create original concepts, run shoots and produce innovative and commercial creative.
PRET A MANGER
Richard worked internationally for Pret A Manger in all areas of design.
From completely new product lines, one-off items and updating the current estate – Pret’s packaging is constantly evolving. Design helps to showcase the handmade natural goodness of the product and communicate the story in an engaging way. It can also tie into campaigns, such as Pret's famous Christmas Sandwich.
Each part of the Pret A Manger interior is carefully considered and helps to tell the story of its beliefs and values with beautiful execution. From Passion Facts incorporating charming ingredient creations, to hand-painted typography lining the walls.
Pret’s in-house creative team produces many of the designs from sketch to store (and online). From initial concept development to art directing photo shoots, artworking the various iterations and producing a print-ready product. The design spans over window vinyls, coffee bags, interior applications and at pret.com.
Being a well-established company, innovation has always been a key factor for ensuring its longevity. Recent projects such as Veggie Pret and Good Evenings have pushed the boundaries of creativity, showcasing how the brand can be transformed, while still remaining very true to its values.
Richard was the Head of Creative at Tossed between 2011 and 2014. As a growing company, this was a great opportunity to learn about all areas of retail design at a very close level.
Richard’s very first brief at Tossed was to design their new store in Westfield Stratford, London. The project was carried out from concept sketch to final result; designing bespoke wood-cuts, tiles, lighting and gnomes. This marked a new era in the brands interiors and he went on to design a further 10 stores.
Tossed is not your average healthy eating place, so their marketing had to match this sentiment. While at Tossed, Richard created campaigns that were truly innovative within the sector and found fun and engaging new ways to tell the story of health.
During his time with the brand, the complete packaging estate was re-designed. Streamlining the messages and creating a cohesive style, which led to an improved customer experience. It also had personality, incorporating a one-liner that added a moment of joy on the shelf or a talking point in the office.
Richard worked to grow the brand’s presence in the healthy eating sector and create innovative and fresh ways of doing so. Creating a 22-calorie bikini for a store opening, to launching the brand on social media. Richard wrote the weekly newsletter and improved sign-up rates by 789% year on year.
The restaurant, Megan’s, opened on Kings Road in 2002 and quickly became an infamous Chelsea hot spot. It has since grown to have locations across London, being a favourite for its brunches, beautiful interiors and, of course, amazing dining experience. Richard has worked with the brand from its first location- creating their takeaway packaging, prosecco bottles and developing it as it has grown.
Creating a brand identity and interior for new Southeast Asian food concept, SAMA. Richard defined the brand qualities and transferred them into a complete package of; logo, literature, dining experience and online presence. The outcome was a futuristic interior, infused with traditional elements and food theatre.
Creating a limited edition bowl that was to be used in over 120 Zizzi Italian restaurants across the UK. The brief asked for a design that illustrated 'Stylishly Delicious', and Richard’s concept was selected with the help of artist, Natasha Law.
Creating a complete identity and taking it through to print, packaging and interior for new healthy grill concept, Hot Pink. The concept sourced inspiration from cattle branding, representing quality and tradition in a contemporary way. The iconographic style continues through menu styling and brand application in the restaurant, delivering a fun and fresh look for the healthy grill market.
This design was a quite literal take on the brand, Candy Kittens, and was sold as a limited edition t-shirt. The company, set up by Jamie Laing, has a fun and trendy youth market and this design was to reflect this with an iconic feel.
The self-titled design brand was launched in 2011 with a range of stain embroidered napkins, since then it's grown to cover products for the home and on the go.
SNAKE IN THE BRASS
This playful accessory can hold your page in a good read, wrap around an important document or just be displayed in all its splendour. The snake form is created from geometric shapes and lines, giving this naturally smooth creature angles and edges. Precision cut and etched in brass and in the UK.
The range of bone china ceramics sees a fusion of traditional imagery, which is represented in a very contemporary way. It plays with icons that might be seen as twee, but giving them a much more graphical edge.
OUT DAMNED SPOT
A collection of napkins inspired by traditional embroidery, but with very nontraditional subjects of ink, coffee and blood. They turn something that is normally seen as the enemy of a white napkin, into an element of craft and beauty.