Working at the intersection of strategy and creativity, Richard creates brands people recognise, trust and remember. He has developed end-to-end brand systems that work seamlessly across every touchpoint, including digital, print and experiential. From there, Richard has led creative teams and engaged with stakeholders to embed brand thinking across entire businesses, delivering work that is both creatively distinctive and commercially effective.
ART DIRECTION
Creative vision, paired with strong execution. Richard has developed multi-channel content with leading brands and personalities, from filming on the Isle of Wight with Ben Fogle to working in the kitchen with Fearne Cotton. His experience spans concepting and storyboarding through to leading shoots, both in studio and on location, always balancing craft, clarity and commercial impact.
CAMPAIGN
From wrapping trams in Hong Kong to launching TikTok filters, Richard creates campaigns that travel across channels and platforms. He leads end-to-end campaign thinking for seasonal moments, product launches and brand storytelling, ensuring cohesion at every touchpoint. From concept to final print-ready execution, Richard has led multidisciplinary teams of photographers, videographers and designers to deliver campaigns that are bold, engaging and built to perform.
BRAND STRATEGY
Where business ambition meets creative direction. Richard creates work that not only delivers on aesthetics, but transforms businesses. From customer insight to shifting consumer landscapes, he has helped brands evolve, grow and stand out in competitive markets. From early learnings through to lived brand experiences, he helps define how brands can win now and in the future.
PACKAGING
Packaging is a powerful brand moment. From online retail, where you’re looking at full in-box experience, to supermarket packaging across global markets, Richard brings strategic thinking to physical products. Drawing on his time at Pret A Manger, he has worked across every category of in-store packaging, always considering materials, form and sustainability. The result is packaging that communicates clearly, adds value and brings the brand story to life.
BRAND EXPERIENCE
Step into the brand world. From the sign above the door to store interiors, POS and large-scale activations... including the very first Veggie Pret pop-up. Richard's work spans full retail environments, compact coffee stations and mobile brand experiences. If you’ve visited a Pret A Manger anywhere in the world, you’ve likely encountered his work, from hand-painted typography to bespoke artworks on the walls. Every detail is designed to engage, fulfil its purpose and feel unmistakably on-brand.
DIGITAL DESIGN
Digital that does the job. Richard has designed and optimised user journeys from paid social and email through to landing page conversion, delivering milestone results at Mindful Chef. Rooted in research, testing and creative experimentation, his work has driven improvements across key acquisition and retention metrics - ensuring digital design works as hard commercially as it does creatively.
