Richard Brownlie-Marshall Wins at the CeraVe Awards 2026 (CerAwards UK)
In a competition that draws thousands of entries across the UK, creative director Richard Brownlie-Marshall has been named a winner at the CeraVe Awards 2026 (CerAwards) - taking home the CeraVe x Boots Award.
With an entry shot across Cornwall, the video followed a cinematic, Indiana Jones-inspired search for the “holy grail” of skincare - blending entertainment with a clear understanding of the category. Clifftops, coastlines and unexpected detours all led to a final reveal at the Boots Beauty flagship in Battersea Power Station, London, where the full CeraVe range brought the journey to a close.
What the final video doesn’t show is how close it came to not being submitted at all. With the deadline looming and travel plans locked in, the entire edit was completed on the drive back to London, laptop open, files rendering, racing against the clock to hit the midnight cut-off. A last push that turned a creative idea into an award-winning piece of content.
The project secured a nomination - and ultimately a win - at the CerAwards 2026, hosted at the Saatchi Gallery in Chelsea, one of London’s leading contemporary art spaces. The evening, hosted by Joe Baggs and Indiyah Polack, brought together a new wave of creators redefining how beauty brands show up across content, culture and commerce.
Across six categories, Richard was awarded the CeraVe x Boots Award, recognising both the creative execution and the ability to turn product knowledge into something genuinely watchable - a balance increasingly valued by global brands like CeraVe, part of the L’Oréal portfolio.
What are the CerAwards?
The CeraVe Awards (CerAwards) are an annual UK competition spotlighting standout creators producing innovative content around skincare. With thousands of submissions each year, the awards reflect a shift in the industry - where creators are increasingly shaping how brands tell stories, not just how they’re seen.
Where brand storytelling is heading
The win reflects a broader movement in how brands like CeraVe and retail partners such as Boots UK are evolving - prioritising story-led, entertainment-first content over traditional formats.
For Richard, whose work sits at the intersection of creative direction and storytelling, it marks another step in building ideas that hold attention - on screen, and beyond it.
And occasionally, they make it to Los Angeles.
“It was genuinely such a surprise - and a huge honour. The standard of work in the room was incredibly high, so to be recognised amongst that level of talent meant a lot.
I’ve always believed the best brand content should feel like something you’d choose to watch anyway - not just something you’re served. This project was about proving that.
And as for the trip to LA… I’ll definitely be packing my CeraVe SPF 50 Invisible Hydrating Fluid. I’m still a Scottish Snow White after all.”
RICHARD BROWNLIE-MARSHALL
