Pret A Manger Chilly’s
Pret A Manger x Chilly’s
A collaboration to create a reusable bottle range that customers would genuinely want to use ...again and again and again.
As part of Pret’s wider sustainability ambition, the brand partnered with Chilly’s to launch a reusable bottle range across its UK estate. The challenge was not availability - the market was already saturated - but desirability. The bottles needed to stand out at shelf level, feel timeless rather than trend-led, and earn a permanent place in customers’ everyday lives.
Exploration began across a wide creative spectrum: brand-led graphics, block colours, illustration and finish-led concepts. What emerged as most distinctive was something rarely seen on reusable bottles at the time… photographic imagery. Using Pret’s iconic food creations as the subject matter introduced warmth, appetite appeal and unmistakable brand character, while pushing the category in an unexpected direction.
The final range was designed as a cohesive family, with each bottle offering a different visual point of view rather than repeating a single idea. Melting watermelon lollipops formed a vibrant repeat pattern, signalling freshness and hydration. A cucumber snake spiralled tightly around the bottle’s form, using the structure itself as part of the composition. A playful cast of apple robots brought scale, humour and personality, giving the range a lighter, more expressive tone. Together, they felt unified but never uniform, and a system designed to evolve.
The bottles rolled out across Pret’s UK stores alongside new filtered water stations, supporting a broader shift away from single-use plastics. More than a product, the collaboration became a visible expression of Pret’s sustainability commitment - practical, optimistic and rooted in thoughtful design.
Quintessentially Pret, the range proved that reuse doesn’t have to be worthy or utilitarian. With the right creative approach, it can be desirable, collectable, and built to last.
