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AGAIN & AGAIN CUP

Pret A Manger

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This reusable cup, which is sold in Pret, takes inspiration from iconography where we see the simplified coffee cup - taking it back to its purest form of red lid and adorned with the red star. This timeless aesthetic gives longevity to the cup design and celebrates a confident brand positioning.

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WATCH THE PROJECT VIDEO:

Pret Reusable Coffee Cup | Rich Projects
Play Video
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